Writing
On communications decision intelligence.
These essays explain what the category is, how the daily brief is made and reviewed, and what you give up by choosing precision over volume.
- What communications decision intelligence is
Media monitoring gives you information. Decision intelligence gives you decisions: a short brief each morning, every claim traced, its review status shown.
September 10, 2026
- Media monitoring versus a decision brief
Both read the news. Monitoring shows you as much as it can. A decision brief shows only what you need before you act. Two questions to ask of either.
September 10, 2026
- What an Evidence Attestation is
An Evidence Attestation records a completed review of a brief's cited evidence and coverage. What it covers, what it does not, and what a brief says without one.
September 10, 2026